Every configuration, any angle, photoreal and instant
Our artists build a digital twin of your product. Your team gets a studio-quality image of any configuration, delivered by URL to the experience you design.
Powering the most complex product catalogs
One product in millions of variations
Vehicles, powersports, bikes, boats, and equipment are sold in colors, materials, parts and accessories that buyers mix freely, and every choice multiplies the last. Here's what that looks like for a single golf cart.
3 million+
configurations a buyer could order, and expect to see before they buy.
16 million
images in order to show them from five camera angles.
Decades
of render time to make them one at a time.
And it balloons: add one simple choice, like lights on or off, and every number doubles, so a few more options take you into the billions, trillions, quadrillions. Ah, the beauty of exponentials.
This is just eight of them. Photography can't shoot them all, and a render studio can't make them one by one. Now consider that options change year after year.
3D artistry. Platform speed. Full control.
Our artists create your 3D digital twin and load it into the platform. From then on, any configuration is a URL away, and we keep it current for the product's whole life. Your team reviews, approves and decides when it goes live.
- Your product
Option list, photos and CAD if you have it
- Digital twin
Every option, rendered once by our artists
- Your review
Quick and easy review built into the platform
- Live everywhere
Any configuration, served by URL or easy download
- Kept current
Angles, options, model years
So, 16 million images? No problem.
Your 24/7 virtual photo studio
Variant's Showroom streams your product’s digital twin to the browser. Frame any configuration from any angle, and render a studio-quality shot in seconds.
Fits anything you build
We’re headless so we make the imagery, and you own the experience. Your configurator asks for a configuration and gets back a finished, studio-quality image.
- Your configurator looks and works like your brand, not like everyone else’s template.
- One image URL works in any website, store, CMS or app. No plugin, SDK or build step.
- AI coding assistants connect to your products and help your team build it fast.
- Published URLs keep working for the life of the product.
// One image per configuration
const src = `https://your-company.variantbuilder.com
/your-brand/your-product/v1/render
?color=${color}&wheels=${wheels}&width=1280`;
return <img src={src} alt="Your product" />;Rendered where it matters and generated where it helps
We use AI every day and know its limits. A buyer deciding on a product deserves to see the real one. AI should be used to enhance the scene, not to generate or alter the product itself.
Accuracy comes from the render
Your product images are rendered from its digital twin, so the part, color and finish are right. AI can make something that looks right, but it can’t promise it is.
AI backgrounds keep the product intact
AI generates the scene around your product, and the product stays exactly as rendered. It’s the way to put any configuration anywhere without giving up accuracy.
The AI playground is for exploring
When you want to push further, the playground lets AI reinterpret the whole image, product included, and takes more liberties.
Showroom + AI = endless shots
Frame any configuration from any angle in Showroom, then give it a new scene with AI. Between the two, there’s no shot you can’t make.
AI helps your team build
Your developers’ AI assistants can connect to your products, read their options and build working image URLs.
AI helps us build, too
We use AI in our own setup work, so products get from CAD to the platform faster. Our artists still own the result.
One hub for every product visual
The same platform that powers your configurator gives marketing, sales and your agencies everything else they need for a launch, with one sign-in and the same access rules.
Showroom
A live photo studio built on your digital twin. Frame the shot, set the scene and get a near-instant, studio-quality still.
Image, video and asset banks
Approved launch images, videos and files, next to the product and behind the same access as everything else.
Backgrounds and AI scenes
Put any configuration in your own brand photography, or in a scene generated around it with AI.
FAQs
Here’s what clients usually want to know before getting started with Variant.